Magnetic Messaging: How to Attract Aligned Clients Without Chasing
Forget cold DMs, burnout-inducing launches, and cringey sales scripts-when your message is magnetic, your ideal clients come to you naturally.
Here's how to make it happen.
Why Magnetic Messaging Matters
As an online coach or course creator, you’ve probably heard the advice: “Just be consistent, and the clients will come.” But consistency alone isn't enough if your message doesn’t resonate with the right people.
You don’t need more noise-you need magnetic messaging: the kind that attracts aligned, ready-to-buy clients without begging, hustling, or chasing.
Magnetic messaging is how you communicate your value so clearly and confidently that your audience feels like you're speaking directly to them.
What you say matters, but how you say it and who you're saying it matters just as much.
In this article, we’ll walk you through exactly how to craft messaging that attracts aligned clients effortlessly-rooted in psychology, brand clarity, and the proven strategies taught at The Level Up Formula.
What Is Magnetic Messaging?
Magnetic messaging is the art of communicating your value so clearly and authentically that it naturally draws in your ideal clients. Unlike traditional sales copy, magnetic messaging doesn't convince or push-it connects and compels.
It's the difference between shouting into a void and creating a message that makes your dream client say, “Yes! That’s me!”
Key Elements of Magnetic Messaging:
Clarity - You have a crystal-clear understanding of your ideal client and how to speak directly to their needs.
Authenticity - Your message reflects your true voice and mission.
Specificity - You're not vague; you're laser-focused on one core transformation.
Emotion - It speaks to pain, desire, and the future clients want.
Positioning - You stand out in your space because you know your angle.
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Step 1: Know Your Aligned Client (Not Just Any Client)
Understand who you're writing for-before you begin writing at all. And not just on the surface (age, gender, occupation), but deeply: their struggles, motivations, objections, and values.
At The Level Up Formula, we teach coaches how to create detailed client clarity maps that dig into:
What keeps your ideal client stuck
What solutions they've already tried and why they failed
What they believe about themselves and the problem
What they secretly crave but don’t feel safe admitting out loud
This isn’t just a “client avatar” exercise-it’s your foundation. Without this, your messaging will feel generic and won't land.
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Step 2: Find Your Core Message
Your core message is the one big thing your brand stands for. It’s the through-line of every piece of content you create-from your sales page to your Instagram bio to your webinar intro.
Examples:
“You don’t need more strategies; you need alignment.”
“Confidence isn't the result-it's the requirement.”
“Scaling your coaching business starts with simplifying.”
Your core message needs to be clear, compelling, and emotionally resonant-something your audience remembers and repeats.
Step 3: Use Emotional, Client-Centered Language
Your messaging isn’t about what you do-it’s about what your client gets.
This is where most coaches go wrong. They talk about their “methods,” “modules,” or “frameworks.” But your dream client doesn’t care about those-yet. They care about the result.
Here’s how to shift:
Instead of this:
“My program includes 6 video modules, worksheets, and weekly Q&A calls.”
Say this:
“You’ll walk away with a clear, repeatable strategy to sign clients consistently-without spending all day online.”
Notice the difference? One is feature-based, the other is benefit-driven and emotionally resonant.
Step 4: Build Messaging That Repels the Wrong People
Yes, repelling is part of magnetic messaging. If your content is trying to appeal to everyone, it will resonate with no one.
Aligned clients need to feel like you're not for everyone. They trust you more when you own your lane.
Try using polarizing statements or strong positioning like:
“If you're chasing quick wins, this likely isn’t the right fit.”
“The goal isn’t viral fame-it’s attracting the right clients who are ready to invest.”
“This only works if you're willing to take full ownership of your growth.”
This level of clarity will actually attract more of the right people-the ones who are fully bought into your approach.
Step 5: Tell Better Stories
Stories make your message relatable. Your audience wants to see themselves in your journey or in the success of your clients.
Tell stories that follow this format:
The before - What was the problem?
The turning point - What changed?
The result - What’s different now?
Example:
“At one point, I thought constant posting was the secret to landing clients. But after 3 months of burnout and zero leads, I realized the problem wasn’t visibility-it was my message. Once I got clear, I signed 3 dream clients in 10 days with half the content.”
This kind of storytelling builds credibility and emotional connection-fast.
Step 6: Repeat, Refine, Reinforce
The truth is, magnetic messaging isn’t a one-time task. It’s an evolution.
As your audience expands, client feedback flows in, and your brand evolves, your message will naturally sharpen-but consistency is everything. People need to hear your message several times before it truly resonates.
Want Help Crafting Your Signature Message?
At The Level Up Formula, we teach coaches and course creators how to create messaging that sells-without pressure, cold outreach, or burnout.
Led by Jim, The Level Up Formula specializes in premium business coaching tailored for online coaches and course creators, helping you scale with clarity, confidence, and streamlined systems that support long-term, sustainable growth.
If you're ready to attract aligned, high-ticket clients who value your work, we’re ready to help you build the systems and messaging that get results.
Conclusion
You didn’t start your coaching business to spend your days chasing clients, second-guessing your offers, or blending in with everyone else.
You started it to lead.
To create change.
To help people transform-and get paid well doing it.
Magnetic messaging is the key to doing that with flow and freedom.
When you speak with clarity and confidence, your dream clients will feel it-and they’ll lean in, ready to work with you.
