Jim started his career climbing the corporate ladder, quickly leading to him managing large scale teams and developing marketing and sales strategies for multimillion-dollar businesses. Despite achieving "success" on paper, he faced burnout, disillusionment, and a deep desire for more meaning and freedom in his life.

In 2018, Jim left the corporate world behind to build a life and business on his own terms. He turned his experience into a scalable business model and has since helped hundreds of others do the same.

Jim Cocks is a globally recognized entrepreneur, author, and coach who helps business owners scale their impact and income while reclaiming their time and freedom. As the founder of Level Up , Jim has built a proven system that empowers ambitious professionals to turn their expertise into high-impact online courses, coaching programs, and retreats.

With over a decade of experience in leadership, coaching, and business development, Jim has guided hundreds of entrepreneurs to achieve seven-figure success without sacrificing their personal well-being or values.