Have Google's Ai summaries killed SEO?
If your SEO strategy still revolves around ranking for keywords and waiting for clicks... you're already behind.
AI is changing the way people search, and more importantly, how they decide.
We’re no longer in a world where “getting to page one” is the goal. Google’s AI-powered results (SGE), ChatGPT recommendations, and smart assistants are now the first stop for millions of B2B buyers and consumers alike.
And if your business isn’t showing up in those AI-generated answers? You’re invisible.
So What’s Actually Changed in SEO?
Let’s break it down:
Google’s Search Generative Experience (SGE) puts AI-generated summaries above your usual links, pushing traditional results further down. Some studies show up to 70% drop in click-throughs when SGE is present.
Zero-click searches are rising. People are getting their answers from the search page itself with no need to click through.
B2B buyers are using AI tools like ChatGPT, Perplexity, and Bard to guide purchasing decisions. Up to 90% of B2B decision-makers are using genAI as part of their journey.
Consumers are doing the same. Over 50% of online shoppers plan to use AI to research and compare products in 2025.
Video, experience-rich content, and structured data are becoming more important than traditional blogs or keyword-stuffed pages.
In short, the search game has changed. If you’re still playing by 2022 rules, you’re going to get crushed by companies that adapt to the new landscape.
The New SEO: It’s Not About “Ranking”, It’s About Visibility
Showing up in AI-powered summaries means your content needs to be:
✅ Structured for AI to understand (think schema, FAQs, clean HTML)
✅ Full of real expertise and experience (E-E-A-T matters more than ever)
✅ In multiple formats like blogs, video, images, and even interactive tools
✅ Answering deep questions, not just surface-level fluff
This is what we call AI-First SEO.
What Smart Businesses Are Doing Differently Right Now
Want to stay ahead of the curve? Here’s what leading businesses are already doing:
🔥 They’re optimizing for AI visibility, not just Google rankings
🔥 They’re investing in long-form, high-value content that AI wants to cite
🔥 They’re creating video content and short-form explainers to show up in visual search and “Perspectives” panels
🔥 They’re updating their sites with schema and structured data so AI can parse everything easily
🔥 They’re doubling down on conversion and CRO because with fewer clicks, every one matters more
🔥 They’re diversifying traffic sources like email, social, community, and YouTube, not just search
What This Means for Coaches, Consultants, and Service-Based Brands
If you’re running a personal brand, online program, or high-ticket offer, you can’t afford to be invisible in this new AI-powered search world.
Here’s your action plan:
1. Audit Your AI Visibility
Search your top keywords in Google SGE. Ask ChatGPT questions your audience might ask. Are you showing up? If not, it’s time to fix that.
2. Upgrade Your Content
Kill the “meh” content. Focus on real stories, expert breakdowns, and video. The goal isn’t volume anymore. It’s depth, originality, and structure.
3. Be Where the AI Is Looking
That means being cited in articles, forums, videos, and trusted sites. AI pulls answers from across the web, not just your blog. Dominate multiple channels.
4. Think Beyond Clicks
Use email, social, and communities to build direct relationships. AI might change how people find you, but you decide what they experience once they land.
Bottom Line: SEO Isn’t Dead, It’s Just Smarter Now
If you want to win in 2025 and beyond, you can’t rely on outdated SEO playbooks.
You need to:
Speak the language of AI
Structure your content for machines and humans
Show up as the expert your market trusts
This is exactly what we help our clients do. If you’re ready to adapt and lead, not just survive, let’s talk.
Let’s make your brilliance visible in the age of AI.
